Founders often underestimate the power of an app.

"Why upgrade when the website is working just fine?"  
"Don't fix it if it ain't broken" is what they often think.

Here are 7 signs to change this thought process:

1. Mobile traffic

This might be the biggest sign.

Your customers are visiting your website, but they're using smartphones. As a business owner, you want to find out where and when your customers are getting those touchpoints with your brand.

You want to capture them at first sight.

2. Younger demographic

18 to 24 Y.O are the most frequent users of mobile apps.

If your demographic is full of them, you might miss out by not having a mobile app. Over 50% of millennials have a shopping app on their phone.

Don't let this crowd slip away.

3. It's an e-commerce site.

Businesses do get a fair advantage on websites.

But mobile apps are for your true fans—those who want more from you, more products, discounts, and notifications.

Apps build that trust with them.

4. Your competitors have an app

Competitors realized, but you haven't.

And you're lagging behind because you're not making quick decisions. However, keep in mind not to create more of the same. Offer unique feature that draws them in.

Be equipped with a competitive edge.

5. You want to increase your customer engagement

Each interaction with your customer must be memorable.

It's a chance for you to over-deliver for your client. And they like personalized communications, which apps easily provide.

A satisfied client is the best way of marketing.

6. Increasing brand visibility

Apps are a great reminder of your brands.

The average person looks at their phone for at least 4 hours a day. That's 4 hours of chances that you might get interactions with you.

It adds to your overall brand reputation.

7. Your customer needs to log in to use the service

If that's the case, you're definitely missing out.

Mobile apps offer much easier log-ins. Not to forget, the onboarding is also super-easy compared to a website.

The more problems your app solves, the more business you do.

Want a quick call to see what your app will look like? We've built 20+ apps for a variety of industries.

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