Everyone keeps talking about e-commerce websites. But everyone ignores turning websites into apps. They increase conversions, engagements and retention.
7 stats why you should create an app for your business:
1. 85% prefer apps for online shopping
We're living in the golden shopping era. And people prefer apps because they are:
- Easily accessible
- Faster than websites
- Better personalization
- Wired for push notifications
They easily beat websites from a user experience standpoint.
2. 57% media consumption
According to a 2018 study, people prefer apps to consume media.
There are a few reasons for this. People find apps convenient for reading an article or watching a movie. They are powerful and provide a smooth experience for different media.
3. 2.87 Million and 1.96 apps on G-play and App Store
These numbers shouldn't discourage you.
Unlike websites, which face cutthroat competition, apps are a much safer bet. You'll face much less competition. Also, having an app for your business adds credibility to it.
It's an untapped market.
4. Targeted notifications reduce app abandonment.
Relying on FB and Google ads might help you reach your audience once.
But it's not sustainable in the long run. With apps, you send notifications to be in touch with them. It also reduces your app abandonment number from 25% to 16%.
5. Screen time websites vs. apps
Average websites hold you for 2-3 minutes.
But apps on Android hold you for 6.7 minutes, and iOS apps retain you for 6.7 minutes. The reason is a simple, more immersive experience.
A good UI/UX design repays itself.
6. App-based startups have higher IPO
And not by a small margin but by 825% higher than non-app-based startups.
It opens a lot of investment and growth opportunities. You give your company the best chance to go big.
Never been a better time to create a mobile app.
7. ROI $1 = $100
Some of you finance geeks might think, 'Well, it's not profitable'.
According to a study, you get a 100x investment. When you optimize your users' experience, they give you back handsomely.
If you think app development is too expensive, book a call.
